Creating a Compelling Pitch
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Creating a Compelling Pitch Course
Introduction
No matter how strong your idea is, success often depends on how you communicate it. A compelling pitch bridges the gap between your vision and the support you need to bring it to life. This course provides tools for defining your values, crafting a message, and tailoring your pitch to different audiences. With practice and real-world examples, you will learn to present your ideas with clarity and confidence.
One of the hardest parts of entrepreneurship is creating an effective pitch. It’s one of those tasks that’s somehow never done - today you need to write a sales pitch for Product A in an email, while tomorrow you have to introduce your entire business in two sentences at a networking event. In this conclusion to our Rural Business Webinar series, we’ll cover how to talk about your business or project to a variety of audiences, in a variety of formats. By the end, you’ll be more comfortable with pitching, whether you’re writing a funding application or recruiting community members.
Learning Lessons
By the end of this course, you will be able to:
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Clarify what you want to accomplish and how to communicate it effectively.
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Identify and articulate the values that drive your work.
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Translate values into actions that resonate with audiences.
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Use available resources and examples to strengthen your pitch.
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Build adaptable pitches for a variety of situations and audiences.
Speaker Bios
Jessi Burg
- Jessi Burg knows that community support is vital for successful business owners. She launched her first business, a landscaping company, by spending her evenings researching in the public library and enrolling in a business boot camp for low income entrepreneurs. As the business grew, she joined networking and industry groups, with a focus on learning additional skills from more experienced entrepreneurs. With her current company, Outgrow Your Garage, Jessi focuses on using these skills to support business communities across the United States. By working with public institutions, local governments, non-profits, lending institutions and more, she is helping to create a more equitable economy and stronger communities in rural and urban areas. Jessi lives in western Colorado and spends her free time working on her small farm with her spouse and dog
Rachel Zatterstrom
- Rachel Zatterstrom is the owner of 9th St. Consulting. She provides support services for individuals, organizations, and community-minded folks who are trying to do good in the world. A lot of her work centers around relationships, and helping individuals, communities, and organizations to be in good relationships so they can be successful. Her course services are leadership and executive coaching, professional facilitation, and strategic capacity building.